Bön Coeur Fine Wines

Business Loans Case Study

The Company

Bon Coeur is run by James Goodhart and his wife Samantha. They have established the business as one of the UK’s leading independent wholesale wine merchants, serving a range of trade, corporate and private clients nationwide.

The Challenge

The company has an ambitious growth strategy and needed new and larger premises to help achieve its expansion plans. James and Samantha had been looking for the right property for more than two years.

Finance Yorkshire involvement

The couple used a £100,000 Business Loan from Finance Yorkshire to finalise their long-awaited move to a 32,000 sq ft site at Melsonby, close to Scotch Corner.

Samantha said: “This is the ideal location for the business and features 8,000 square feet of offices, showroom space and tasting rooms. It will also feature a demo kitchen as we firmly believe that wine is as much about enjoyment as education.”

The Investment Rationale

Finance Yorkshire Investment Manager Jonathan Craig said: “Over the last 20 years, Bon Coeur has become a leading name in the industry and the re-location to state-of-the-art premises will cement that further. We are proud to be associated with the business and have every confidence in Jamie and Samantha and the rest of the team.”

Future Expectations

Bon Coeur prides itself on employing local people and has an established graduates programme. It is an independent company holding no agencies, buying wine direct from producers and importing from all over the world.

Samantha added: “The support from Finance Yorkshire came just at the right time for us. It has enabled us to move to new and larger premises where we plan to employ new staff and grow the Bon Coeur business.”

Note: this case study is from Finance Yorkshire’s previous fund. Read more about Finance Yorkshire