We Power Your Car

Growth Fund - Loans & Equity Case Study

We Power Your Car is an electric vehicle charging company based in Bingley, West Yorkshire, founded by experienced businessman Kai Arter.

Government legislation requires that 22% of all new vehicle registrations must be electric by 2024, increasing year on year until 2030.

The company

We Power Your Car employs more than 50 people including 25 engineers who install electric vehicle charging points at customers’ premises. The company also has several strategic partners, carrying out installations for their customers.

The challenge

To grow the business by attracting more domestic and commercial clients supported by its own dedicated team of engineers with an emphasis on excellent customer service.

Finance Yorkshire involvement

A £750,000 investment from Finance Yorkshire’s growth fund is enabling We Power Your Car to scale its operations and attract more domestic and commercial customers across the UK.

Chief executive Kai Arter said: “We saw the potential to grow the business and vital to that was having our own team of engineers rather than sub-contracting work to installers.

“This enables us to be very focussed on the customer journey and we have scaled up our internal team based in Bingley to provide the highest standards of customer service and support the installers in the field.”

The investment rationale

Finance Yorkshire chief executive Alex McWhirter said: “Kai is a seasoned businessman who has seen the potential in the electric vehicle charging market to grow We Power Your Car. Our investment is supporting the company’s growth as it seeks to scale up its operations and sales and create new jobs in Yorkshire.”

Future expectations

We Power Your Car has ambitions to become one of the country’s leading national home installation providers having grown sales to £2.66 million last year.