Bathroom firm set to scale-up with Finance Yorkshire investment

A specialist bathroom installer for people with limited mobility has secured a £150,000 investment from Finance Yorkshire.

The Walk in Bath Company was established in 2018 by husband-and-wife Jules and Kirsty Allen. Jules has 18 years’ experience in the mobility industry.

The Shipley-based business provides UK-manufactured walk-in showers and bathrooms for customers with disabilities or limited mobility. Design features include a low threshold to make it easier to get in and out of the bath, secure locking and safety grab rails.

The investment, from Finance Yorkshire’s Business Loans Fund, will enable The Walk in Bath Company to recruit new field and service team members, while adding more firepower to its marketing.

Since the investment, the company has seen its sales increase by 20% on the first quarter of 2023. The number of installations it has carried out is up 50% on last year.

Jules Allen, managing director, said: “I set up the business after hearing too many horror stories about people selling products with little care for customer service. There was a gap in the market for someone who puts care and attention to detail first.

“It is not just about selling people a bath or shower. We get to know customers and advise them throughout the process, finding the right option for their mobility and home.

“This investment from Finance Yorkshire will support the next stage of our growth with a mobile-friendly website, brand new TV campaign and the addition of fully employed installers.”

Alex McWhirter, chief executive of Finance Yorkshire, said: “Within a few years, Jules and Kirsty have established themselves as one of the UK’s fastest growing suppliers of walk-in baths and showers. Their commitment to customer service is well received by customers and we look forward to seeing the business scale-up further.”