Fitness operators hit the right notes with Finance Yorkshire backed music app

A music streaming app, developed in Yorkshire, has launched to the UK fitness and gym industry. The app delivers music specifically designed to optimise exercise performance.

Pure Energy Music is the brainchild of Andy Pickles who operates Music Factory Recordings, owners of a global music library based at The Tileyard, Wakefield.

Leisure centres, gym operators, and fitness instructors subscribe to the Pure Energy Music app to access expertly curated music designed to enhance workout performance. The tracks are designed and produced in-house by Pure Energy Music’s expert team, ensuring they align with the latest research on exercise performance.

Clients include leading brands such as Everyone Active and several local authorities with the app currently in use at more than 450 fitness locations nationwide by over thousands of fitness instructors.

As the demand for performance-enhancing workout music continues to grow, Pure Energy Music is poised to expand its subscriptions throughout 2025.

A £500,000 investment from Finance Yorkshire’s growth fund is supporting the company’s expansion plans, enabling Pure Energy Music to employ up to 10 more staff, the majority based at Wakefield while some will be global sales roles.

Andy said: “We see huge potential for the app both in the UK and globally. As a subscription service model, it is more cost effective for fitness and gym operators who would otherwise have to negotiate over music ownership rights.

“Finance Yorkshire is very supportive and we are passionate about our Yorkshire roots and growing our proposition in England.”

Alex McWhirter, CEO of Finance Yorkshire, said: “Pure Energy Music exemplifies the vision and innovation within the region’s creative and digital sector. Finance Yorkshire is pleased to support Andy and his team in driving the growth and use of the app through the creation of more jobs in Yorkshire’s regional economy.”